5AM is a collective of longstanding music industry visionaries. We are dedicated to developing and promoting compelling new artists making music in a myriad of styles. United around the idea that good music is worth investing in, we focus on finding dynamic artists who captivate us and provide them with the tools to grow creatively. We work tirelessly to help them build their respective teams including; publicists, booking agents, music producers, song licensing companies, publishing companies and record labels.
With years of experience in A&R at Interscope Records and Warner Music Group, and tenure as music coordinator for The Tonight Show with Jay Leno, founder and president Samson Shulman is a veteran of the music industry. Born and raised in Detroit, Michigan, his late father, Robert Shulman, was a child prodigy concert pianist who played with the Detroit Symphony at the age of 9. Samson credits his father for his discerning ear for new musical talent.
Drawing on his knowledge of the business and extensive list of contacts with industry professionals, Samson offers our artists opportunities to work with luminaries of the trade.
While at Interscope Records he was fortunate to work with Lady Gaga, M.I.A, Pharrell, Gwen Stefani, Beck, The Game, B.B. King, among others. Samson’s very first signing under 5AM was a viral youtube rapper named Wax, who signed a multi-million-dollar record deal with L.A. Reid and Island Def Jam in 2011. We also helped assist, a then up and coming rapper from Houston, Travis Scott, now a multi-platinum industry heavyweight.
With an expertise developed over many years, a shared commitment to the well-being of our artists and foresight to navigate the ever complex landscape of the music business, we have built a business where everyone prospers.